Every year, more than 1,200 Australians lose their lives in road incidents, and over 40,000 are seriously injured. These figures are more than just statistics—they’re families changed forever, futures lost, and communities impacted. That’s why National Road Safety Week (11–18 May 2025) is a crucial time to pause, reflect, and take action to make our roads safer for everyone.
At East Coast Traffic Control (ECTC), safety isn’t just a policy—it’s a mindset that shapes everything we do.
Why National Road Safety Week Matters
National Road Safety Week is an initiative from the Safer Australian Roads and Highways (SARAH) Group, supported by governments, emergency services, and safety organisations across the country. This year’s theme, Drive So Others Survive, reminds us that we each have a role to play.
Traffic injuries are the number one cause of death for Aussie kids under 15, and the second leading cause for Australians aged 15–24. These are preventable losses, and that’s exactly why this week is so important.
A Pledge Worth Making
As part of National Road Safety Week, drivers are encouraged to take the following pledge:
“I pledge to drive as if my loved ones are on the road ahead.
I will remove distractions and never use my mobile while driving.
I will not speed, drive tired, or under the influence.
I will protect all vulnerable road users by slowing down and giving them space.”
Our Role at East Coast Traffic Control
With depots across Queensland and New South Wales—from Cairns, Townsville, Mackay and Rockhampton to Sunshine Coast, Brisbane, and down into Young—our crews are on the frontlines every day keeping roads safe.
Whether we’re managing a major infrastructure project or guiding traffic at community events, our traffic controllers are often among the most vulnerable people on the road. This week is a chance to shine a spotlight on their safety, too.
Real Stories from the Road
We’ve seen it all—cars speeding through roadworks, distracted drivers ignoring stop signs, and even reckless overtaking in narrow work zones. Our message is simple: when you see a cone, slow down and stay alert. Behind it is a human being with a family waiting at home.
How You Can Get Involved
- Take the pledge: Visit roadsafetyweek.com.au and sign the National Road Safety Pledge.
- Wear yellow: Whether it’s a ribbon, shirt, or safety vest, show your support by wearing yellow throughout the week.
- Share the message: Use your platform to raise awareness. Tag #ECTC and #DriveSoOthersSurvive.
- Check your own habits: Are you really driving as if a loved one is on the road ahead?
The Hidden Impact of Road Trauma
Each serious road incident sends ripples through families, emergency services, and even our own crews. It’s not just the crash itself—it’s the trauma, the recovery, the long-term cost to communities. Prevention is the best cure.
Protecting Vulnerable Road Users
Road workers, emergency responders, school crossing guards, and cyclists rely on the care and caution of drivers. This week, commit to:
- Slowing down near work zones and schools
- Giving cyclists 1–1.5 metres of space
- Following traffic controller instructions
The Importance of Community Support
From regional towns like Roma, Dalby and Gympie to urban centres like Brisbane and the Gold Coast, every community has its own traffic risks. We work closely with local councils and authorities to make sure safety isn’t just a slogan—it’s standard practice.
ECTC’s Ongoing Safety Commitment
At East Coast Traffic Control, safety is a year-round priority. We support National Road Safety Week not just with words, but with action:
- Regular staff safety audits
- Public education through blogs and social media
- Investment in fleet and PPE upgrades
- Supporting vulnerable and regional communities
Let’s Make It Count
National Road Safety Week is more than just a campaign—it’s a wake-up call. Let’s take it seriously. Let’s drive smarter. Let’s slow down and look out for one another.
Because the life you save might just be someone else’s loved one—or your own.
FAQs
- How can I support National Road Safety Week?
Take the pledge, wear yellow, and help spread the word online and in your community. - Why is traffic control important during this week?
Traffic controllers are vulnerable road users and help ensure everyone’s safety during roadworks and emergencies. - What is the purpose of the safety pledge?
It’s a personal commitment to safer driving habits that could save lives. - Where does ECTC operate?
We serve communities across QLD and NSW, including regional areas and major cities like Cairns, Townsville, Brisbane, and Gold Coast.
5. What can drivers do to make a difference?
Drive attentively, obey speed limits, follow traffic signage, and treat every road user with respect.